Risky whisky

On page 309

 

Bill Lark told me that his whisky business always had to pay for itself out of its own cashflow. He never invested in it nor borrowed for it. It had to pull itself up by its own bootstraps. What to make of that? It only occurred to me after the book was printed that there were alternative explanations and the interview might have concluded thus:

Corrected text

Should the Larks be regarded as a shrewd and resourceful business owners—a claim Bill repeatedly denies and Chris Malcolm confirmed—or should they be seen as highly cautious, even parsimonious? Because they had nothing to lose: after all, who would have cared—or even been surprised—if a publican and his wife had failed to make whisky in the basement of their house? and because the business owed them nothing, another way of looking at their achievement is this: they never put anything on the line. They risked nothing.

 

Bernard LloydComment