Reverse osmosis sucks the Tasmanianess out of the holy ingredient.
Though Redlands Distillery tried to make a virtue of "double filtration” by mentioning it, why what several distillers claim is 'the world’s purest drinking water' needs any filtration was never explained to my satisfaction.
What then of the counter-claim that the filtration makes the water indistinguishable from lab water, that filtration “sucked the Tasmania out of the water'?
The industry acknowledges that all their water is filtered, but it argues that the filtration is only "to remove additives like fluoride" or merely as "a safety precaution", or only because it was required by law. The important thing was, industry spokespeople stressed, that the filtration does not remove anything important, especially not minerals. This assertion does apply to charcol filtration and mesh filtering, but the caveat is wrong about reverse osmosis. This filtration method, which forces water under pressure through a membrane, can turn salt water into fresh water. It removes salt. It removes minerals. It removes everything, and when used to treat water for human consumption minerals must be added after filtration to give the water bak some of its taste.
Consequently, the passage below quoting European Union law—because it put paid to the industry's claim—was not permitted to be published.
The text refused publication:
Under European Union Law, no water can be marketed as “mineral water” if it has been through reverse osmosis.